--- title: In it for the long run. date: 2026-09-07T00:00:00+01:00 author: Suzanne Irvine canonical_url: "https://www.hampton.agency/latest/in-it-for-the-long-run" section: News --- ![10 years and counting. In it for the long run. Hampton x ASV](/imager/images/26516/Article_thumbnail_431567bef2136e95aa570246a682a9ae.jpg)### 2016 feels somewhat of a lifetime ago. The Olympics were held in Rio, Leicester City won the Premier League at 5000:1 odds, Andy Murray ended the year as world No. 1, and I donned my wedding dress on Aberdeen Sports Village's running track for a 'running brides' photoshoot. Little did I know this would kick-start a decade-long partnership between Hampton and ASV, and what a decade (and partnership) it's been. ![Running brides club](/imager/images/26742/Running-brides-club_00ced601a4e98fd77912f623f292d33d.jpg) The photoshoot for ASV's Running Brides programme in 2016 For many brands, a decade is a lifetime. Businesses transform, technology evolves, and trends come and go (mannequin challenge, anyone?). But in both sport and business, solid partnerships work and last, so we're taking the opportunity to look back on what we've achieved and how far we've come. Reflecting on how the ASV brand has evolved and the incredible relationships that have made this journey so rewarding. Back in 2016, ASV was building on its successful foundations at a local and national level. They needed a brand and digital agency to support them with the ongoing delivery of their key objectives and long-term vision – both strategically and creatively. Aberdeen is our home, and we’re always keen and proud to partner with those invested in our city. And like the wedding dress, this partnership felt like the right fit. I vividly remember how much time and effort we poured into our proposal, knowing we could make a positive impact. We were delighted to be appointed and started, as we always do, with a discovery phase, immersing ourselves in the client’s world. We quickly learned that ASV has a broad, diverse audience group with very different requirements. From local families, to students, to the over 60s, to elite athletes and international competitors. The brand has to continually flex to speak to multiple audiences, often simultaneously. No mean feat. ![Early concepts for ASV 1](/imager/images/26631/Early-concepts-for-ASV-1_00ced601a4e98fd77912f623f292d33d.jpg) An early concept for ASV What's refreshing is how ASV continually invests in its community, facilities, and brand, making it a fantastic partnership for the long run. Angela Hill, Head of Marketing & Communications, and her team have been incredibly generous with their time and insight over the years. **The brand would not be where it is without them.** As new offerings and experiences are introduced, we embrace them. We enable bespoke solutions while maintaining brand consistency, creating engaging, well-written and visually compelling campaigns and branding. From posters to sub-identities. From animations to environment branding. From wayfinding to the Re:Form studio. From photoshoots to social posts. Whatever the challenge, we rise to it, together. ![Large case study ASV 006](/imager/images/26531/Large-case-study-ASV-006_ac36e07af111eb8ab8a66ce66b8b876e.jpg) ![ASV presentation 4](/imager/images/26532/ASV-presentation-4_638b64f2391dff6e364e5709b4734889.jpg) ![ASV Gym 007](/imager/images/26534/ASV_Gym_007_638b64f2391dff6e364e5709b4734889.jpg) ![ASV Be More 01](/imager/images/26533/ASV_BeMore-01_ac36e07af111eb8ab8a66ce66b8b876e.jpg) > ASV is an exciting brand to work on. And it really is a team effort. From ideation to writing, and designing to animating, we’ve got it covered. Our thinking is agile and adaptable, keeping pace with ASV’s vision. > > **Julie Owens, Senior Designer** And over the years, we’ve really got to know ASV, the team, and the place inside out. Many of us aren’t just working on the ASV brand; we’re also members who use the facilities day in and day out (my kids started swimming lessons there at just three months old for example). We’ve continued to build trust, sharing successes and challenges, from launching new memberships to navigating a Covid-19 reopening campaign and everything in between. Familiar faces on both sides continue to challenge each other constructively, bringing new ideas to the table and constantly driving change. > One of the things that makes our relationship so special is that we are part of the local community; we use the facilities. ASV is part of our everyday lives. This means we’re constantly spotting things that could strengthen the brand, improve communications or support member engagement. That perspective helps us understand the organisation, its members and its ambitions. It helps us bring our best ideas to the fore, through real experience - not simply responding to briefs. > > **Kara Adamson, Account Director** Together, we’ve continuously innovated to stay ahead whilst remaining true to the core brand. Creating campaigns that understand the audiences, engage them and go the distance. And it’s working. ASV leads the way in health and wellbeing. It remains the most recognised gym and health club for brand awareness in Aberdeen City (86%) and Aberdeenshire (80%), with more than 1 million visitors annually. It’s been a one-in-a-million journey too. While we’re proud to celebrate the last 10 years, we’re even more excited about what’s ahead. A lot has changed in the world since 2016. Technology, trends, sport, culture and business have all moved on. The reason the ASV brand remains strong is the same reason the partnership has lasted: a willingness to keep evolving. **As the world changes, we will ensure ASV continues to keep pace.** ![ASV concepts](/imager/images/26638/ASV-concepts_2026-08-31-080947_pqaa_638b64f2391dff6e364e5709b4734889.jpg) ![ASV Lyka poster](/imager/images/26637/ASV-Lyka-poster_2026-08-31-080946_fdoj_638b64f2391dff6e364e5709b4734889.jpg) ![ASV hoarding](/imager/images/26636/ASV-hoarding_2026-08-31-080945_wczw_ac36e07af111eb8ab8a66ce66b8b876e.jpg) ![Portrait of Suzanne Irvine](/imager/images/@imagesUrl/profiles/15015/suzanne_04f368990b3f9ebf28a1f1cfc9c16b65.jpg) ## Suzanne Irvine Managing Director [ ![Hampton culture - Jack and Fraser](/imager/images/19750/hampton-web-projects_b271d0bb14f1bac4208c2ff7430278f6.jpg) ### We're hiring - Account Executive (fixed-term) ](https://www.hampton.agency/latest/were-hiring-account-executive) [ ![The power of different hero image V3](/imager/images/25970/The-power-of-different_hero-image_V3_b271d0bb14f1bac4208c2ff7430278f6.jpg) ### The power of different. ](https://www.hampton.agency/latest/the-power-of-different)