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Craft Beer for the People

Sometimes you just know. That’s how we felt back in 2007 when we first met James and Martin from BrewDog – a small start-up with huge ambition to revolutionise the stuffy craft beer scene. BrewDog’s founding vision was ‘Craft Beer for the People.’ They believed in it. And we believed in them.

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Branding a billion dollar business

From the beginning, the team at BrewDog knew that they wanted to place branding at the heart of the business. We felt the same way. We worked with BrewDog to shape its original brand identity – a brand that represented BrewDog’s punk ethos and nonconformity.

Our initial work included the company’s original labelling and packaging for its core range of beer. Since then, our relationship with the BrewDog team has remained firm. Through innovative branding, we’ve supported the business to stay true to its founding vision and values.

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World domination

Our work with BrewDog includes web design, point of sale and merchandise, but also the more unexpected – with projects like Hop Propaganda and The Intergalactic Beer Visa. BrewDog is a truly global brand, with a fiercely loyal tribe of followers – we have even seen people with the BrewDog logo tattooed on their bodies. We’re extremely proud to have backed these renegade brewers from day one. BrewDog is a perfectly punk example of the power of brand.

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