Powering the world towards net zero
Hydrasun is a global leader in the provision of integrated fluid transfer, power and control solutions to the energy, OEM, marine, renewables and defence industries. We were asked to produce a short video that showcased its hydrogen offering. The video was to be shown at an Offshore Energies UK event.
As the most abundant element in the universe, hydrogen can power the world’s journey to net zero, so the video had to capture the importance and innovation of Hydrasun’s offering.
Showcasing a new hydrogen future
We were tasked with communicating that Hydrasun are fully committed to a new hydrogen future and are already delivering 20 hydrogen projects and counting. The video had to convey that the company was investing in technology, people and facilities as part of its offering.
Hydrasun wanted to showcase its Hydrogen Skills Academy - a purpose-built facility at the company’s headquarters in Aberdeen’s Gateway Business Park. The company also wanted to highlight its investment in new technical facilities in Glasgow, Teesside and Rotterdam.
A unique visual style
As part of the creative process, we developed a strapline that would communicate Hydrasun’s ambition. ‘‘Taking hydrogen further’’ perfectly captured the company’s innovation and future plans.
We created a unique visual style for the project with flowing animations as the video would be shown in a busy environment with background noise. As the audience would be viewing the video without audio, it had to be impactful even without a voiceover and music.
We had to come up with a creative way to apply the on-screen text to interact with the visuals, so we threaded the narrative through the video in an engaging, cohesive way.
A market leader
Given the tight deadline for the video, we pulled all our resources together to ensure it would be ready for the Offshore Energies UK event.
The final video showcases Hydrasun’s hydrogen offering in an engaging way and has helped the company secure its place as a leader in the marketplace. The client was delighted with the final product and provided us with excellent feedback.
See full video below.