Hygge book cover

The Danish way to live well

House And Hooga illustration

Feeling Hygge happy

Hygge - pronounced ‘hoo-gah’ in Danish – is that cosy feeling one gets from dark evenings, warm fires and good company. But as we discovered on our research trip to Denmark, it’s also much more than that.

Meik Wiking immersed us in the wonderful world of Scandinavian hygge, and showed us the fascinating philosophy behind it.

Hygge book page spread

How often do Danes light candles?

Polaroid cosy pug book graphic

The book was heavily positioned for the gift market, so it had to be small, tactile and highly desirable. It had to reflect the warmth and wisdom of hygge, the effortlessness of Scandinavian style - and it had to stand out on the shelf.

Hygge page spread
Hygge page spread

Hygge Manifesto: Atmosphere, Presence, Pleasure, Equality, Gratitude, Harmony, Comfort, Truce, Togetherness, Shelter

Polaroid of cosy atmosphere

Hygge goes global!

The results speak for themselves. The book was a global success and one of Penguin Life’s top performing books that year. It was both a Sunday Times and New York Times bestseller, and was translated into several different languages worldwide.

The Princeton Affect and Time Survey

The Princeton Affect and Time Survey study