Feeling Hygge happy
Hygge - pronounced ‘hoo-gah’ in Danish – is that cosy feeling one gets from dark evenings, warm fires and good company. But as we discovered on our research trip to Denmark, it’s also much more than that.
Meik Wiking immersed us in the wonderful world of Scandinavian hygge, and showed us the fascinating philosophy behind it.
The book was heavily positioned for the gift market, so it had to be small, tactile and highly desirable. It had to reflect the warmth and wisdom of hygge, the effortlessness of Scandinavian style - and it had to stand out on the shelf.
Hygge goes global!
The results speak for themselves. The book was a global success and one of Penguin Life’s top performing books that year. It was both a Sunday Times and New York Times bestseller, and was translated into several different languages worldwide.