Creating the whole package
American chocolate crème cake mix. Sicilian lemon dessert. Salted caramel dessert topping. These are just a few of the amazing Macphie products that we get to feature across creative campaigns and most definitely a big part of the reason we are all constantly craving food!
An independent, family-run business located on the 2000-acre Glenbervie Estate near Aberdeen, Macphie has built a reputation both in the UK and internationally for its high quality products and fresh thinking. We have been working with the company for a number of years on its brand direction and website development.
Working closely with Macphie’s communications and marketing teams we have developed new brand guidelines which have informed the development of the company’s website, its advertising campaigns, sales tools and packaging requirements.