Welcome to cayenne happy. Welcome to Nix and Kix.
Nix and Kix creates natural drinks with a surprising chilli kick. The adult soft drink brand required a full brand and packaging review across the range. The objective was to deliver greater on-shelf impact and create a campaign message that could be communicated across advertising, point-of-sale and social channels.
Delivering the WOW factor.
Working with the Nix and Kix team, we developed a new label and can design that presented a clean and fresh typographical style. 'A little cayenne for a happy pick me up' became the brand core positioning statement that was the main hero statement on the packaging. The chilli icon was then developed as a campaign device featured across social and advertising.
Branding with a kick.
Since the brand has been re-designed, Nix and Kix have secured major national retailer listings and continue to enjoy success in a cayenne happy world. We'll drink to that.
