Digital Signage at the Aberdeen International Airport
More than 40 years of bringing you home safely
Based in Aberdeen and Montrose, Petrofac Training Services is the original training provider to the UK onshore and offshore oil and gas industry. Petrofac Training Services has been delivering safety, survival, marine, and emergency management courses to over one million delegates for over 40 years.
Leading with legacy
Offshore training is driven by industry regulation. Because of this, training providers can look similar, making it challenging to compete and stand out. But not all training providers are the same. Only Petrofac Training Services can make the claim as being the original training provider in the North Sea, setting the standard for others to follow. Our campaign objective was to align with this unique legacy, positioning the business as a trusted leader, with you every step of the way.
Digital Signage at the Aberdeen International Airport
Training for life
In the world of training, things can change – procedures, legislation, technology – but some things do not, and should not change: world-class training.
Petrofac Training Services has built up a legacy of quality and trust over four decades. At the heart of this are people – expert trainers and of course, delegates.
Our campaign narrative celebrates the legacy of training excellence across generations. As part of the campaign, we invited the audience to share their unique training stories. Our story is their story.
Press, TV, social and out-of-home campaign activity presented a message that connected emotionally with the audience, reminding us that in a changing world, Petrofac Training Services is a name you can always trust. Training for life.
Digital Campaign on Energy Voice
Pre-Engagement Campaign Elements