Petrofac - Training For Life Campaign

Digital Signage at the Aberdeen International Airport

More than 40 years of bringing you home safely

Based in Aberdeen and Montrose, Petrofac Training Services is the original training provider to the UK onshore and offshore oil and gas industry. Petrofac Training Services has been delivering safety, survival, marine, and emergency management courses to over one million delegates for over 40 years.

Petrofac Training Services TV Advert
Quote: "Hampton listened really carefully to what we hoped to achieve, spent time getting to grips with our business, got passionate about what we do - and worked with us to not just bring the campaign to live, but to better our initial concept."

Leading with legacy

Offshore training is driven by industry regulation. Because of this, training providers can look similar, making it challenging to compete and stand out. But not all training providers are the same. Only Petrofac Training Services can make the claim as being the original training provider in the North Sea, setting the standard for others to follow. Our campaign objective was to align with this unique legacy, positioning the business as a trusted leader, with you every step of the way.

Training For Life billboard campaign at Aberdeen Airport

Digital Signage at the Aberdeen International Airport

Training for life

In the world of training, things can change – procedures, legislation, technology – but some things do not, and should not change: world-class training.

Petrofac Training Services has built up a legacy of quality and trust over four decades. At the heart of this are people – expert trainers and of course, delegates.

Our campaign narrative celebrates the legacy of training excellence across generations. As part of the campaign, we invited the audience to share their unique training stories. Our story is their story.

Press, TV, social and out-of-home campaign activity presented a message that connected emotionally with the audience, reminding us that in a changing world, Petrofac Training Services is a name you can always trust. Training for life.

Training For Life Energy Voice Campaign

Digital Campaign on Energy Voice

Pre-Engagement Campaign Elements at end of escalators

Pre-Engagement Campaign Elements

Radio Ad Run on Northsound 1 and 2

Time for your next integrated campaign?