---
title: "Sun & Ssukgat"
date: 2025-07-29T16:29:00+01:00
author: Lucy Macdonald
canonical_url: "https://www.hampton.agency/work/sun-ssukgat"
section: Work
---
![Bright orange illustrated cover for Sun & Ssukgat](/imager/images/Work/Sun-Ssukgat-25/22810/Cover_Sun_and_Ssukgat_NEW-copy_7b6f2e77bbecc8b413e3ba3249c91639.jpg) 

 # A relationship built on longevity

# Sun & Ssukgat

Our partnerships with publishers stretch back volumes. So we know every book and every author is different. And this is an exercise in listening as much as designing. Giving form to the author’s dream. Understanding and amplifying their story.

The author here, Michelle Jungmin Bang, sought us out. Having seen our back catalogue, in particular our work for best selling author Meik Wiking, she wanted us to bring her vision to life. A book, literally centuries in the making. Applying ancient Korean lifestyle customs to modern living. Generational knowledge shared for a healthier, calmer and more sustainable lifestyle for all. Michelle takes the reader on a cultural and visual journey across Korea. Imparting age-old advice for contemporary living. The perfect blend of design, tradition and modernity.

Natural, effective, and environmentally conscious, Michelle’s ideas and solutions quietly and radically shift conventional Western thought. As we have quietly and methodically helped her realise her dream. It was a harmonious partnership built on trust between author, HarperCollins and Hampton. Written and illustrated by Michelle, concept brought to life by us. The end. Or is it?

Sun & Ssukgat - a story of creativity and collaboration.

 

 

 - ### Sectors
    
     Health and Wellness
- ### Services
    
     Design
- \#1 Amazon bestseller
    
     for holistic health, travel writing and Korean cooking & food
 
 [← Back to work](https://www.hampton.agency/work)  

   ![Chapter Care: When ssukgat is nurtured with loving care, it can be cultivated into bountiful fields. With the right treatment, it will grow in abundance with bushy stems and gloriously haloed flowers, vibrant and well over a full and long life.](/imager/images/Work/Sun-Ssukgat-25/22823/1.-SunSSukgat_dps_book_4-copy_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 ![Illustrated oranges](/imager/images/Work/Sun-Ssukgat-25/22824/2.-SunSsukgat_oranage_638b64f2391dff6e364e5709b4734889.jpg) 

 ![Sun & Ssukgat book cover](/imager/images/Work/Sun-Ssukgat-25/22825/3.-SunSsukgat_cover_blue-background_638b64f2391dff6e364e5709b4734889.jpg) 

 ![Chapter called Haenyeo: Stewards of the Sea](/imager/images/Work/Sun-Ssukgat-25/22826/4.-SunSSukgat_dps_book_6-copy_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 ![Book heading 'How fermentation leads to much more' with supporting Illustration diagram](/imager/images/Work/Sun-Ssukgat-25/22827/5.-SunSSukgat_dps_book_5-copy_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 ![Delicate white seaweed outline drawing set on a deep purple background.](/imager/images/Work/Sun-Ssukgat-25/22828/6.-SunSsukgat_seaweed_illustration_blue-background-copy_638b64f2391dff6e364e5709b4734889.jpg) 

 ![Illustrated pyramid chart of diet and lifestyle principles, with plant-based foods and healthy habits at the base, fish and seafood often, eggs and poultry in moderation, and meat at the top.](/imager/images/Work/Sun-Ssukgat-25/22829/7.-SunSSukgat_illustration_638b64f2391dff6e364e5709b4734889.jpg) 

 ![Editorial page spread displaying headings “Barefoot Paths” and “Naejangsan National Park.”](/imager/images/Work/Sun-Ssukgat-25/22830/8.-SunSSukgat_dps_book_3-copy_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 ![Editorial book spread about Asian longevity diets, with a soybean fermentation diagram on one page and an article on optimal eating order on the other.](/imager/images/Work/Sun-Ssukgat-25/22831/9.-SunSSukgat_dps_book_1-copy_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 ![Minimalist illustration of a segmented plate showing meal portions, with chopsticks, a spoon, and a separate bowl labeled “Soup.”](/imager/images/Work/Sun-Ssukgat-25/22832/10.-SunSSukgat_illustration_plate_638b64f2391dff6e364e5709b4734889.jpg) 

 ![11 Sun Ssukgat tomatoe illustration blue background copy](/imager/images/Work/Sun-Ssukgat-25/22833/11.-SunSsukgat_tomatoe_illustration_blue-background-copy_638b64f2391dff6e364e5709b4734889.jpg) 

 ![12 Sun S Sukgat dps book 2 copy](/imager/images/Work/Sun-Ssukgat-25/22834/12.-SunSSukgat_dps_book_2-copy_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 

 > Hampton Agency immediately understood the vision behind Sun & Ssukgat, then delivered sophisticated creativity to this book, in which the design and illustrations eventually became as important as the words. They were an absolute joy to work with and true professionals who delivered the highest level of work possible, even within tight timeframes. They delightfully brought forth many ideas that I had not thought of and brought the book’s concepts strikingly to life. I loved every second of working with this incredible team!! I would recommend Hampton Agency in a heartbeat!
> 
>  **Michelle Jungmin Bang**

     [ ![Signage Building](/imager/images/26179/Signage_Building_b271d0bb14f1bac4208c2ff7430278f6.jpg) 

### Energy Transition Zone

 Design Brand Motion 

 ](https://www.hampton.agency/work/energy-transition-zone) [ ### MR Group Well Academy

 Digital 

 ](https://www.hampton.agency/work/mr-group-well-academy)