Established in 1991, Tritech is a high-technology business specialising in the design and manufacture of subsea sensors.
As the market evolved, Tritech recognised the need for a brand refresh to better reflect the changing landscape and to appeal to a wider range of customers.
In 2022, Tritech commissioned us to embark on a rebranding project with the aim of updating the business identity to better reflect the company's vision and values, as well as its position as an industry leader in the design and manufacture of subsea sensors. The goal of the rebrand was to modernise the company's image and to diversify into the blue economy.
The brief was to retain company name while updating the brand to be presented in a modern, fresh manner, creating a solid foundation for all marketing activities.
Hampton facilitated a discovery session, with key stakeholders, to get under the skin of the brand and walk in Tritech’s customers’ shoes – defining who they are, what they do and why it is valuable.
The discovery found Tritech wanted to rebuild the current brand while still in maintaining its values of integrity, progressive and people focused. The client highlighted the importance in the passion that they hold for what they do, and how they take pride in the products and their reliability.
- A brand refresh to diversify towards a more sustainable position for the Blue Economy
- Reposition Tritech as a progressive, innovative and industry leader
- Improve and increase brand recognition with a modern, fresh, people-focused look and feel
- A shift of focus from only production to providing solutions
- Creation of brand guidelines
Based on the insights gained from the discovery session, Hampton developed Tritech's visual brand story, including logostyle, typography, color palette, imagery, support graphics, and message.
The logo which was unchanged for years and was evolved to a more modern style but continuing to retain the sonar graphic. The colours were updated to ensure the recognisable Tritech blue was retained but the introduction of yellow and alternative blues to differentiate between competitors in the brandscape.
The new strapline of "Designed to Discover" was chosen to highlight their passion for what they do, and how they take pride in the products and its reliability.
A rebranding success
The rebranding project was a resounding success. Tritech achieved its primary objectives of diversifying into the Blue Economy, positioning itself as a progressive, innovative, and industry-leading brand, and improving brand recognition with a modern, fresh, people-focused look and feel.
Tritech's rebranding project has also resulted in the creation of brand guidelines that ensure consistency and coherence across all marketing activities. The new brand guidelines enable the company to present a united and consistent brand message across different marketing channels, increasing brand recognition and awareness.
The rebrand launched in February 2023 and was showcased during Subsea Expo. Hampton is continuing to work with Tritech on a new website which launched in April 2023.