Challenge your ambition campaign

A global opportunity

The world of packaging and supply chain at William Grant & Sons is fast paced and cutting-edge. Hampton was tasked to create a recruitment campaign that would attract the rare characters who would challenge their ambition in this dynamic area.

This is one of a series of campaigns to feature on a career website that we developed with William Grant & Sons to support the ongoing recruitment objectives of the global business.

Large billboard campaigns
Manufacturing illustrated animation

Rare characters required

A research and discovery period allowed us to identify the unique attributes required to succeed in a packaging and supply chain. This was a dynamic role that touched every area of the global business. We needed a campaign that appealed to the right demographic. We were looking for independent thinkers who thrived in a challenging environment.

Quality illustrated animation
Campaign shown on underground digital display
New product animation
An award-winning, powerful recruitment film

Challenge your ambition

At the heart of the campaign was an award-winning, powerful recruitment film. Set in a New York bar, the film features a street wise barman, pouring William Grant & Sons Hendrick's Gin and Balvenie premium serves. Our barman tells a story of a fast-paced world of packaging and supply chain meeting the demands of the global market.

Product bottles sectioned showing distillery equipment