Elitism for everyone
Aberdeen Sports Village
We’re not world-class athletes but we know team work.
When we partnered with Aberdeen Sports Village (ASV) we created a brand to go the distance. A brand with a community focus. Abstracting graphics from the venue’s Olympic-sized running track. Injecting a positive tone of voice and energetic sports palette across all communication. Creating a destination brand with more stretch than Lycra.
We delivered a website at breakneck speed that breaks all previous records and continues to deliver effective targeted campaigns. Helping to put ASV in the fast lane against its local peers. And making the venue second to none in the north-east.
ASV - a brand-building legacy for the people of Aberdeen.