---
title: Marathon Handbook
date: 2025-06-23T11:40:00+01:00
author: Lucy Macdonald
canonical_url: "https://www.hampton.agency/work/marathon-handbook"
section: Work
---
# In for the long run

# Marathon Handbook

When Marathon Handbook approached us we were a little in awe - there’s a few serious (and not so serious) runners here at Team Hampton. One of the world’s biggest running sites, and the world’s biggest running newsletter, reaching out. As always, we embraced the challenge. To cut a long race short, the brand and website hadn’t kept pace with their audience or their ambition.

They know running and we know branding. We studied the competition’s form and what runners wanted from a running site. Marathon has always been accessible. A jargon free zone where runners can get what they want from running. We built on this, delivering an elitist free brand aligned to the running community. And a motivational tone of voice that tells it how it is. Embracing runners at all levels and creating a place where all runners are welcome.

Delivering a winning brand for everyone. Accessible, engaging and effective. From zero to 5k. From the ultimate gear to an ultra marathon. From eight to 80 years old. And everyone and everything in between. Wherever you are in your running journey, this brand is with you. All the way.

Marathon Handbook - a brand that now sets the pace.

 

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 - ### Sectors
    
     Health and Wellness
- ### Services
    
     Brand, Digital, Design
 
          

 

 

       

 

 

       

 

 

 ![Marathon handbook user experience design](/imager/images/Work/Marathon-25/22351/5.-Web-mock_638b64f2391dff6e364e5709b4734889.jpg) 

 ![Marathon Handbook logomark on purple clothing](/imager/images/Work/Marathon-25/22352/6.-Logo-static_638b64f2391dff6e364e5709b4734889.jpg) 

       

 

 

       

 

 

 ![Marathon Handbook Podcast Design.](/imager/images/Work/Marathon-25/22355/9.-Podcast-mockup_638b64f2391dff6e364e5709b4734889.jpg) 

       

 

 

       

 

 

       

 

 

 ![Athletic running track, also know as a Tartan track](/imager/images/Work/Marathon-25/22359/13.-Track_638b64f2391dff6e364e5709b4734889.jpg) 

 ![Wall poster for Marathon Handbooking that says "We believe life is better when you run".](/imager/images/Work/Marathon-25/22360/14.-Billboard_ac36e07af111eb8ab8a66ce66b8b876e.jpg) 

 

 

    [ ### MR Group Well Academy

 Digital 

 ](https://www.hampton.agency/work/mr-group-well-academy) [ ![Bright orange illustrated cover for Sun & Ssukgat](/imager/images/Work/Sun-Ssukgat-25/22810/Cover_Sun_and_Ssukgat_NEW-copy_b271d0bb14f1bac4208c2ff7430278f6.jpg) 

### Sun & Ssukgat

 Design 

 ](https://www.hampton.agency/work/sun-ssukgat)