A brand unpacked

Micropack

A brand unpacked

Micropack had hit a brand firewall. The brand lagged their innovative, ambitious business - state-of-the-art flame detection in the harshest of industrial and military environments. It also didn’t align with their new parent company - Consilium Safety Group. So how do we make the number one in flame detection actually look like the number one in flame detection?

We unpack what they have and build it back from the ground up. Creating a distinct, modern and technical brand. Developing a brand hook that permeates everything - WE SEE WHAT YOU CAN’T. Echoing that their detectors are x1000 times more sensitive than the human eye. Building a brand that reflects their world-class products and has the confidence of a leader. Focusing on what they do - fire prevention. So not a flame in sight.

Products built to last now have a brand built to keep pace. Effective thinking that delivers. No false alarms.

Micropack - igniting a world-class brand.